Gina Lemon

Gina Lemon

Gina Lemon

Selected Work

Selected Work

Beauty Studio: Reactivating a Dormant List

Email Marketing & Automation


Built and managed a full email program for a Scottsdale beauty studio, strategy, design, copy, and performance.


Results:

· 45% avg open rates

· $1,300 record campaign

Kosher Caterer: Building a Brand Presence

Social Media Strategy & Branding


Developed a full social media vision and content strategy for a Scottsdale catering company: brand identity, visual direction, content categories, and posting framework.


Results (30 days):

· 1,810+ reach

· 4,905 content views

· 28 new followers

· 223 profile visits

Home Services: Zero to Traction in 30 Days

Social Media Strategy


Built a social media strategy from scratch for a local mobile services business, content direction, posting cadence, and engagement framework.


Results:

· 1,500 views

· 8% engagement rate

Creator/Educator: From 6 Product Ideas to 1 Clear Winner

Audience Segmentation & Product Validation



Built a segmentation and validation sprint for a creator with audiences across TikTok, YouTube, and Gumroad. Including email strategy, click-based audience tagging, and a Notion dashboard to surface buying signals.


Results:

· Dominant audience cluster identified

· Product direction narrowed from 6 to 1 · Clear segment data in under 4 weeks

Audience Segmentation & Product Validation



Built a segmentation and validation sprint for a creator with audiences across TikTok, YouTube, and Gumroad. Including email strategy, click-based audience tagging, and a Notion dashboard to surface buying signals.


Results:

· Dominant audience cluster identified

· Product direction narrowed from 6 to 1

· Clear segment data in under 4 weeks

Our Story

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About Me